---
title: "Patient Value Calculator | Top Dentistry"
url: https://topdentistry.co/us/tools/patient-value-calculator
description: "Calculate what one new dental patient is worth over their lifetime and the most you can profitably spend to acquire one. Open the free patient value calculator."
lang: en-US
---

US: https://topdentistry.co/us/tools/patient-value-calculator
UK: https://topdentistry.co/uk/tools/patient-value-calculator
AU: https://topdentistry.co/au/tools/patient-value-calculator

Tools: https://topdentistry.co/us/tools
Insights: https://topdentistry.co/us/insights
Sign in: https://topdentistry.co/auth/sign-in

Top Dentistry: https://topdentistry.co/us

Services: https://topdentistry.co/us/services
SEO & GEO: https://topdentistry.co/us/services/dental-seo-geo
Paid Ads: https://topdentistry.co/us/services/google-ads-management
Results: https://topdentistry.co/us/results
Pricing: https://topdentistry.co/us/pricing

Claim listing: https://topdentistry.co/us/find-a-dentist#claim
Book a demo: https://topdentistry.co/us/audit

Growth for practices: https://topdentistry.co/us
Find a Dentist free for patients: https://topdentistry.co/us/find-a-dentist
Operations OS run your practice: https://topdentistry.co/us/platform

Services: https://topdentistry.co/us/services
SEO & GEO: https://topdentistry.co/us/services/dental-seo-geo
Paid Ads: https://topdentistry.co/us/services/google-ads-management
Results: https://topdentistry.co/us/results
Pricing: https://topdentistry.co/us/pricing
Tools: https://topdentistry.co/us/tools
Insights: https://topdentistry.co/us/insights
Sign in: https://topdentistry.co/auth/sign-in

Free tool

# What is a new patient _really_ worth?

Marketing isn’t a cost, it’s the price of a patient worth many times more. Move the sliders to see the lifetime value of one new patient, and how much you can afford to win them.

What is one new patient really worth?

Lifetime value counts the revenue a patient generates plus the value of the patients they refer. It’s the number that tells you how much you can afford to spend to win one. Starting values are placeholders. Use your own numbers.

Lifetime value of one patient

$8,400

At a healthy 5:1 return you can profitably spend up to **$1,680** to acquire one.

## Stop judging marketing by its price tag

The practices that grow fastest aren’t the ones that spend the least — they’re the ones that know what a patient is worth and invest accordingly. When you can see that a single new patient will generate many times their first visit over their lifetime and refer others who do the same, a marketing budget stops being an expense to minimize and becomes an investment to scale.

That’s the number we build every growth program around. We report in the currency that matters — booked patients and case revenue — so you always know your return, not just your spend.

Questions

## Patient value, _explained_

Patient lifetime value is the total revenue a patient generates over their entire relationship with your practice, plus the value of the patients they refer. For a general practice it commonly lands in the low thousands; for practices doing implants or orthodontics it can be many times higher. Use the calculator above with your own averages.

Because it tells you how much you can afford to spend to win a patient. If a new patient is worth $6,000 over their lifetime, spending a few hundred dollars to acquire them is an easy investment. Lifetime value turns marketing from a cost you resent into a return you can measure.

A healthy target is a 5:1 ratio of lifetime value to acquisition cost. So if a patient is worth $6,000, you can profitably spend up to about $1,200 to acquire one and still return 5x. Practices built on high-value cases can spend far more per patient than practices built on routine hygiene.

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