Social media

Show up where patients already scroll.

Content across Instagram, Facebook, and TikTok — not for vanity likes. We post the cases, the team, and the offers that make someone book, then retarget the people who watched into a page that actually converts.

instagram.com/brightsmiles · this week
brightsmiles
This week · 3 platforms
live
InstagramFacebookTikTok
Mon
Reels · implant consult
converting
Wed
Stories · same-day
booked
Fri
Carousel · Invisalign
boosting
The attention leak

An empty feed looks like a closed practice

11w
since the last real post
Patients check Instagram after Maps. A ghosted grid reads as closed, not busy.
Staff
posting at 11pm isn't a system
No calendar, no CTA, no brand kit — just phone photos that don't match the site.
Likes
that never become chairs
Boosted posts with no landing page and no tracking are a hobby, not a channel.
How it works

Calendar, content, then convert

We don't sell a pile of Reels. We run a weekly system: what to post, where it goes, and how a view becomes a booked visit.

01

Position

Which services, which platforms, what you're allowed to show. The calendar matches the brand kit and the offers you're actually taking.

02

Produce

Reels, carousels, Stories, and short-form that look like the practice — not stock smiles. Shot list, captions, and a posting cadence your team can keep.

03

Convert

Booking CTAs, retargeting the people who watched, and reporting in inquiries and appointments — not follower count.

What you get

Built to compound

01 · SHOW UP

A feed that looks like a practice worth booking

Consistent, on-brand content on Instagram, Facebook, and TikTok. Patients who found you on Maps should recognize you when they tap through.

Weekly calendar across Reels, Stories, carousels, and shorts
Captions and CTAs that point to booking — not 'link in bio' as an afterthought
On-brand with your mark, photos, and the conversion site
You keep the accounts, the grid, and the audience
brightsmiles
This week · 3 platforms
live
InstagramFacebookTikTok
Mon
Reels · implant consult
converting
Wed
Stories · same-day
booked
Fri
Carousel · Invisalign
boosting
02 · CONVERT THE SCROLL

Retarget the people who already watched

Organic warms the name. Paid social and Google pick up the intent. We send both to landing pages and call tracking — not a homepage dump.

Retarget viewers and engagers into a booking page
Boost only the posts that already earn attention
Creative that matches the Google Ads and the site
Reporting in inquiries and booked visits, not vanity metrics
emergency dentist near me
$42 CPA
converting
dental implants [city]
$186 CPA
scaling
invisalign consult
$91 CPA
learning
cheap dentist
—
negatived
3
platforms — IG, Facebook, TikTok
Weekly
calendar, not leftover posts
Book
CTA on every piece that matters
Yours
accounts and audience — no lock-in

“Patients started saying they recognized us from Instagram. Same face, same mark — then they booked from the site.”

Sunrise Pediatric Dental

Questions

Answered up front

Do we have to be on TikTok?

No. We pick platforms from where your patients actually are. Many practices start on Instagram and Facebook; TikTok is added when the content and the market justify it.

Is this instead of Google Ads?

No. Google buys people ready to book this week. Social makes you the practice they already know. They compound — the audit will say which dollar should go first.

Who films the content?

We run the system: calendar, captions, creative direction, and posting. You (or a local shoot) supply footage when we need it. We'll tell you what a phone in the operatory can cover versus when a shoot is worth it.

See if social is earning the chairs it should

A free practice audit includes how you show up on Instagram and Maps, and whether a content system or paid search is the honest next dollar.