Look like the practice patients already trust.
A dental logo isn't decoration. It's the three-second signal on Maps, ads, and your directory listing that you're the established choice — not the clip-art two doors down. We build identity systems that travel: signage, site, ads, and every Top Dentistry profile.
Patients don't pick the forgettable mark
Position first, then a system
We don't start in Illustrator. We start with how patients find you — then design a mark and kit that hold up at 16px on a map pin and six feet on the fascia.
Position
Who you are versus the practices next door: family, implants, ortho, sedation. The identity has to say it before the copy does.
Mark & kit
Logo, wordmark, colour, type, and photography direction. Built to work in the directory, Google ads, and a one-second site.
Roll out
We apply it where patients actually see you — listing, site, ads, Business Profile, and print-ready files for the office.
Built to compound
A logo that still reads at map size
Pretty isn't the brief. Legible at favicon size, distinct next to three other practices in the local pack, and ownable on a fascia — that's the job.
One identity across the funnel
The directory listing, the website, and the ad all have to look like the same practice. We ship the kit into the surfaces that book chairs.
“Patients started saying they recognized us from the ads. Same mark on the door, the listing, and Google.”
Harbor Orthodontics
Answered up front
Do we just get a logo?
No. You get a system: mark, wordmark, colour, type, and the files to use them. A logo without application is a JPEG that dies in a folder.
We already have a logo. Can you refine it?
Yes. If the mark is strong, we tighten it for digital and maps. If it's clip-art or illegible at small sizes, we'll tell you and propose a replacement — not charge you for a redraw you don't need.
Does this include the website?
Branding is the identity. The website is a separate service that uses it. They ship together when you want both — the audit will say which is the bottleneck.
Related guides
Practical reading that pairs with this service — answer-first articles practices use when planning growth.
See if your identity is costing you the tap
A free practice audit includes how you show up on Maps, the directory, and ads — and whether a new mark or a cleanup is the honest next step.