From the front lines of dental growth
Practical articles on dental marketing, AI, SEO/GEO, paid ads, and growing a modern practice.
A simple framework for splitting marketing spend by stage — and the trap most practices fall into when budgets get tight.
An unclaimed listing is a missed opportunity. Here's what changes when you claim — and why it matters more than ever in 2026.
Practical patterns for using AI to handle inbound calls, qualify leads, and recover missed appointments — without sounding robotic.
A practical, prioritized list of dental SEO improvements — from local citations to structured data — every practice can ship without an agency.
Why showing up in ChatGPT, Perplexity, and Gemini answers is now as important as Google rankings — and what dental practices need to change about their websites.